About Us

Amongst our brands are products tried and trusted by professionals for many years, including THE WORKS PRO, Painters Mate and Trade Mate, alongside new innovations such as the ecoSEAL system.

Since 1974, we have set the standard in performance, reliability and quality for the construction and industrial sectors, and provide expert support that can be relied upon to help get the best possible finish first time. Our dedication to innovation, research and development means we continue to deliver the highest quality products that our customers rely on. We are proud to say our products are manufactured in the UK at our facility in Chapeltown in Sheffield.

Proudly a part of Sherwin-Williams

Geocel is a wholly owned subsidiary of the Sherwin-Williams Company, the global paint and coatings manufacturer based in Cleveland, Ohio. We are part of Sherwin-Williams Diversified Brands Europe, which includes other leading brands such as Ronseal, Valspar, Purdy, Thompson’s and Altax.

As a part of Sherwin-Williams UK, Geocel is also a strategic partner of DOWSIL™ Chemical Limited meaning we can deliver a wider range of high performance solutions to customers in the UK.

Working with our supply chain

Our philosophy is based on not just providing high performance products but supporting the entire supply chain with the highest quality of service. We work closely with our stockists to promote our range and inform customers about what Geocel can offer. Improvements and expansions of our portfolio take into account consultations with stockists and their customers.

The quality, innovation and excellence of the Geocel range is based on superior product formulations and a technical expertise that ensures each product achieves the best performance for the job in hand.

See our products in action here.